What is word-of-mouth marketing (WOM)?

Word-of-mouth marketing relies on satisfied customers recommending a brand to others. It’s one of the most powerful organic marketing strategies, driven by positive experiences, referrals, and user-generated content. Companies often incentivize WOM with referral programs and brand ambassador initiatives.

How do brands use AI-generated video content?

AI automates video creation by generating realistic animations, deepfake influencers, and personalized ads. Brands use AI video tools to produce cost-effective, scalable content tailored to individual users, increasing engagement and conversion rates.

How do AI and Web3 work together in advertising?

AI personalizes Web3 ads based on encrypted, blockchain-verified preferences, ensuring privacy-first targeted advertising without tracking.

What is customer segmentation?

Customer segmentation divides audiences into groups based on demographics, behavior, interests, and needs. It helps brands deliver personalized marketing campaigns and improve customer engagement.

How do brands use AI-generated personas for marketing?

AI-generated personas analyze vast datasets to create accurate consumer profiles. These personas help brands tailor marketing messages, predict behavior, and optimize customer interactions. AI-driven insights enable personalized content strategies, improving targeting efficiency and campaign performance.

What is user-generated content (UGC), and why does it matter?

UGC is content created by customers, such as reviews, testimonials, videos, and social media posts. It builds trust, increases brand credibility, and boosts engagement. Brands encourage UGC by launching hashtag challenges, customer contests, and incentivized reviews.