What is programmatic advertising?

Programmatic advertising uses AI and automation to buy and place digital ads in real time. It optimizes targeting, bidding, and placements, ensuring cost-efficient and data-driven ad campaigns.

What is the role of AI in micro-moment marketing?

AI predicts user intent in micro-moments, delivering instant, contextually relevant content across devices.

How do DAOs make marketing decisions?

DAOs use blockchain-based governance models where token holders vote on marketing proposals. Smart contracts automatically execute approved decisions, ensuring fair, transparent, and community-driven marketing campaigns without relying on centralized agencies or executives.

What is a native ad?

A native ad blends seamlessly with content, appearing as an article, video, or social post rather than a traditional banner ad. It improves engagement by making ads feel natural.

How do brands use nostalgia marketing to connect with audiences?

Nostalgia marketing evokes emotional connections by referencing past trends, events, or cultural moments. It fosters brand loyalty, increases engagement, and appeals to consumers’ sentimental values.

How do blockchain-based loyalty programs work?

Instead of traditional loyalty points, blockchain-based programs use crypto tokens or NFTs that customers can trade, redeem, or sell. This allows for transparent tracking of rewards, cross-brand partnerships, and increased customer engagement.