What is behavioral targeting?

Behavioral targeting uses data on users’ online behavior, such as browsing history, search activity, and purchase patterns, to serve relevant ads. This strategy improves ad relevance, enhances user experience, and increases conversion rates by delivering personalized marketing messages.

How do brands use augmented reality (AR) in advertising?

Brands leverage AR to create immersive and interactive ads that allow customers to visualize products in real-world settings. AR enhances engagement by offering virtual try-ons, 3D product views, and gamified experiences, increasing purchase confidence and reducing return rates. It fosters deeper brand-consumer connections.

What is the role of influencer marketing in 2025?

Influencer marketing will shift towards micro-influencers, AI-generated influencers, and deeper brand partnerships. Authenticity and niche expertise will be key, with brands focusing on engagement over follower count to drive real impact.

How can brands ensure inclusivity in virtual events?

Offering multilingual captions, screen reader accessibility, diverse speaker representation, and flexible participation formats ensures inclusivity and a broader audience reach.

What is a sales cadence?

A sales cadence is a structured sequence of touchpoints, such as emails, calls, and social media interactions, used to engage prospects systematically. It enhances lead nurturing, increases conversion rates, and ensures consistent follow-ups, helping sales teams build relationships, address objections, and close deals more effectively.

What is marketing automation?

Marketing automation uses software and AI to streamline repetitive tasks such as email campaigns, social media posting, and lead nurturing. It improves efficiency by sending personalized messages at the right time based on user behavior and engagement, enhancing customer experience and conversion rates.

Can a DAO control a brand’s public relations (PR) strategy?

Yes, DAOs can collectively manage crisis communication, brand messaging, and PR campaigns by voting on official responses and content direction, ensuring transparency and community alignment.